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Rise of brand management facilities in Pakistan

Brands are what the consumers buy. They usually have a trademark which protects them from use by others. A strong brand is a means of making people aware of what the company represents and what its offerings are. A brand, in very brief, can be defined as a seller’s promise to provide consistently a unique set of characteristics, advantages and services to the buyers and consumers.

It is a name, term, sign, symbol or a combination of all these planned to differentiate the goods and services of one seller or group of sellers from those of competitors. Some examples of well known brands are Mc Donald’s’, Mercedes-Benz, Sony, Coca Cola, Kingfisher, etc.

In marketing, brand management is the analysis and planning on how that brand is understood in the market. A very good relationship with the target market is necessary for brand management in Pakistan.

Tangible element in brand management includes the product itself; look, price, the packaging, etc. Brand management enables the price of products to grow and builds loyal customers through good associations and a strong awareness of the brand.

In today terms brand could be corporate, product, service or person. Brand management builds brand credibility.

There are some of tools which use for brand management:

Core Solutions: Core Solutions is one of the growing Web solutions Provider Company and is the Brand Management company in Karachi and Lahore. It designed and developed powerful products of an extensive range of clients. It provide total Brand Management, Web site Development, Website designing, Domain registration, Web Hosting, Search Engine Optimization, Complete Software Development and Digital E-Marketing projects.

Core Solutions & Services is providing its services to the people around the globe. Online payment method enables people from other countries to avail our services. The network is expanding gradually due to commitment and client’s satisfaction from concept to completion of each assignment.

Vision Statement: Core Solutions and services vision is to start a revolution in the Web industry, with honesty to its clients at all times, unparalleled personal support including free features that other companies provide at an extra charge.

Core Solutions strives to earn its clients’ loyalty with a commitment to personal service, an effort to exceed expectations, and tireless dedication to doing it better. Core Solutions will make its vision a reality in these ways:

Core Solutions will always value its client base and recognize that without them, the company would not survive. The client will always come first. Core Solutions will be open to bartering services in order to grow and to help other small businesses grow as well. Core Solutions will seek guidance from its client base by asking clients to review services, features, customer support and other issues to find where improvement is needed.

ATL Marketing: ATL marketing stands for ‘Above The Line’ Marketing. This kind of marketing has a very broad reach and is largely untargeted. ATL activities are done at large level.

Here are few examples:

  • Radio
  • TV
  • Newspaper & Magazines
  • Press
  • Photo shoot

This kind of marketing is mostly used for building brand awareness and goodwill.

BTL Marketing: BTL Marketing stands for ‘Below The Line’ Marketing. Below the line marketing is considered to be highly targeted. This kind of marketing targets specific groups of people. BTL activities are done at macro level. Here are few examples:

  • Email Marketing
  • Giveaways
  • Display Screens
  • Press Release
  • Billboards & Banners
  • Website & SEO

Social Media Campaigns: This kind of marketing is best for conversions and direct response.

Email Marketing: Email marketing offer a free marketing tool. Set up a system in which every new customer is asked for an email address.

Giveaways: This marketing tool allows gathering important information about potential customers.

Display Screens: Outdoor advertising continuously encompasses new technology. With the use of display screens, the outdoor advertising industry is even more powerful.

By going digital, this appeals to technologically-driven minds. It also helps advertisers stay on top of current trends and incorporating those into daily messages.

Press Release: Write press releases and place them online as well as in local newspapers. Each time your company participates in a civic event, have someone to take photographs, write up what you did to help the organization and send it to publications and sites for publication.

The website is more likely to publish items with local flavor to target your customers and achieve your set goals.

Billboards & Banners: Outdoor advertising is one of the most cost effective forms of advertising on the market. Most billboards and other sign and banner programs cost less to display your ads.

Billboards and Banners attract large number of commuters and therefore are known as the best source of advertisement as compared to the Ads on other medium.

Website designing services in Pakistan

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

To stay in business and to compete with market you need a team professionals to develop your website by keeping in mind the nature of your business.

SEO services (Search Engine Optimization)

SEO stands for ‘Search Engine Optimization’. Once website is developed, it is important to tell the world about your website and what business you offer.

To accomplish your marketing goals and to interact with your customers your website must be displayed at the top of every search engine.

This requires the service of professional SEO experts we have in our company. CS is the Best SEO services company in Karachi and Lahore

Social Media Campaigns/Digital Marketing

Social media marketing campaigns are also important to market your business or drive the traffic towards your website through site referrals.

There are multiple social media channels that can be very effective for promoting your business.

CS is the best Social Media Marketing Company in Pakistan who is providing Social Media/Digital media marketing campaigns in Pakistan and several countries like UK, USA, Canada.

Facebook Marketing

Facebook marketing is used for facebook users to attract a huge number of users and converting them to a potential customer. Facebook marketing in Pakistan is very famous platform now days.

Over the years facebook marketing is the most used social media and the most top rated among everyday users.

Promoting brand and business on facebook is very helpful for growing business. Social media campaigns and Digital marketing in Pakistan are very famous and most cost effective way to promote business, products to all over the world or specific countries.

Google marketing (search engine marketing)
I. CPC (cost-per-click)

Cost per click is the amount your business earns each time a visitor clicks to your site. CPC is not fixed and is determined by advertisers. Through CPC you can generate income from your website.

II. PPC (pay-per-click)

PPC is a marketing strategy in which advertisers have to pay each time their ad is clicked. It is a way for buying visitors to your site. Every growing business needs to be recognized and PPC is the best way to promote your site and business.

III. AdWords

Google AdWords is a service introduced by Google for businesses wanting to display their ads on Google and its advertising network. Businesses have to pay when their ad is clicked and therefore had to define a specific budget for this service.

Creative brand manager

Brand managers and marketers see a creative brand as a promise that increases the level of quality people to some extent from a brand.

This may increase sales by making a comparison with competing products. This also enables the manufacturer to charge more and earn a premium for the product and boosting earnings.

Since the value of the brand is actually giving the profit that generates for the manufacturer and producers, this clearly shows that brand management for any business.

Brand an application of marketing techniques

Brand Management is the application of marketing techniques to a specific product, and brand that simply put into simple words; it is the application of a product and brand. It is important for any business to increase the product’s value to their customers and increase the brand’s franchise.

Quality and equity

Experts Brand managers and marketers see a creative brand as a promise that increase the level of quality people to some extent from a brand. It will continue in future purchases. This may increase sales by making a comparison with competing products.

It also enables the manufacturer to charge more and earn a premium for the product and boosting earnings.

Since the value of the brand is actually giving the profit that generates for the manufacturer and producers, this clearly shows that brand management for any business.

Brands advantages

Brands simplify consumers purchase decision. Over a period of time, consumers discover the brands which satisfy their need. If the consumers recognize a particular brand and have knowledge about it, they make quick purchase decision and save lot of time.

They save search costs for product. Consumers remain committed and loyal to a brand as long as they believe and have an implicit understanding that the brand will continue meeting their expectations.

As long as the consumers get benefits and satisfaction from consumption of the product, they will more likely continue to buy that brand.

Brands also play a crucial role in signifying certain product features to consumers

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