Home / This Week / Cover Stories / PSL helps brands growth in Pakistan

PSL helps brands growth in Pakistan

We saw two successful tournaments of Pakistan cricket —Pakistan Super League in 2016 and 2017 and now the third edition PSL 2018 of this mega event is opened. There is great advertising opportunities for over dozen of companies to get profit from this event with offering their package and brands.

The holder of this premier league of Pakistan, Pakistan Cricket Board (PCB) has many names and brands as its technology partners to make the event successful and profitable both for the Pakistan and the companies participating in it.

Here are some of the brands which are making the tournament successful and more companies which are eager to get name and fame are HBL, PTCL, Samsung, Nokia, Careem Safe Moment, Cool & Cool Strategic Time Out, Homage Speed, HBL Drone Cam, Qatar Airways Third Umpire, Fruita Vitals Moment, QMobile Selfie Moment, Pepsi Catch A Crore, Brighto Colorful Innings etc.

Pakistan Telecommunication Company Limited

PTCL has been declared as the fastest growing brand in Pakistan with a brand value of $119 million (more than Rs12.5 billion). This was announced by Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018. Brand Finance is the world’s leading independent brand valuation and strategy consultancy, headquartered in London.

In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL’s brand value stood at $86 million. With a 37.5 percent increase in value in the span of just one year, the PTCL brand has become the fastest growing brand in Pakistan. It has also become the second telecom brand in Pakistan to be valued over $100 million, improving its ranking by 21 points to be placed at 214 in Brand Finance’s Telecoms 300 2018 league table.

The tremendous growth of PTCL brand equity is a result of the extensive brand building efforts that the company has pursued aggressively last year that included sponsorship of the national Pakistan cricket team, hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan.

In addition, better business performance and constant focus on giving back to the community through various corporate social responsibility initiatives, e.g. nationwide record-breaking blood donation drive, free medical camps, etc. also supported brand building efforts.

Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands. The 300 most valuable telecoms operator brands in the world are included in the Brand Finance Telecoms 300 league table and the 10 most valuable telecoms infrastructure brands are listed in the Brand Finance Telecoms Infrastructure 10 ranking.

Some other top and emerging brands of Pakistan include:-

MiniSo: MiniSo is simultaneously operating 9 branches across Pakistan since its launch last year. It is a popular Chinese/Japanese fashion brand expanding in Pakistan. The company opened their first flagship store in September 2017 in Islamabad and has since then expanded to 9 stores across the country.

The brand is often described as a Chinese low-cost retailer and variety store chain that is particularly good at selling consumer goods such as cosmetics, clutches, bags, stationery, kitchenware, toys and other household items and fashion accessories. It was founded by a Japanese designer, Junya Miyake and a Chinese entrepreneur Ye Guofu in 2011.

Ever since their first store in China, the brand has expanded to 1,800 stores worldwide with a revenue reaching $1.5 billion.

MiniSo has also often been criticized for being a Chinese retailer that shows itself as Japanese but operates under the Chinese company Aiyaya and the first store it ever opened was also in China.

Neutrogena: In terms of skincare, Neutrogena provides some of the best options. Famous for their anti acne and skin clearing products although not a local brand, it is easily available in the market especially with the growing online cosmetics shopping in Pakistan. It is more convenient to now order imported brands online as so many vendors now provide the option for payment on delivery as well.

Luscious Cosmetics: It is a local makeup brand which has cemented itself in the cosmetics industry in Pakistan. The homegrown brand provides a variety of makeup items suited for Asian skin tones at reasonable prices. They have recently expanded their collection and are now definitely one of the best cosmetics brands in Pakistan.

Luscious has also entered the international market competing against many other makeup brands.

Maybelline: Maybelline is considered as one of the best makeup brands in the world and, with a vast variety of products to choose from, they have something for everyone.

Moreover, the brand is easily available in Pakistan at almost every other store.

Top 10 fashion brands of Pakistan in 2017

Pakistan’s fashion industry has made remarkable progress in enhancing fashion sense in the women of Pakistan.

Many top lined Fashion designers like HSY, Nomi Ansari, Maria B, Sana & Safinaz have contributed their efforts through their fashion brands to develop fashion sense among women of Pakistan.

The appreciation of these women fashion brands has spread to other countries as well, which is helpful in reflecting a positive image of Pakistan.

The list of top 10 fashion brands of Pakistan includes:

Gul Ahmed: Gul Ahmed is the oldest and pioneer women fashion brand. It started its textile manufacturing operation in 1959 since then it has been the top priority of women for buying clothes. Under the Gul Ahmed you can easily find stitched & unstitched wear and as well as Western Wear.

Alkaram: Alkaram is another well-renowned clothing brand of Pakistan, and it is operational since 1986. Manufacturing top quality eastern women clothes are the specialty of Alkaram. It is famous for its digital printed lawn. Their outfits are perfect for daily wear.

Junaid Jamshed: Junaid Jamshed took step in fashion clothing by opening an outlet in 2002. Since then it had made a rapid progress by offering a variety of fashion clothing for both men & women. Moreover, Junaid Jamshed has also launched its fragrance and makeup collection, which is quite popular among women.

Masarrat Misbah: Masarrat Misbah is first of its kind of women make up accessories because it is Halal certified and specially manufactured for local skin type of Pakistan.

Sapphire: Sapphire are the emerging women fashion brand and were launched in 2014. Over the year we have observed the popularity of this brand among women and girls equally because it’s offering of trending designer clothes at affordable prices.

Whether, it’s casual, formal, party wear or daily wear, you can find all type of dresses at Sapphire.

Stylo: Stylo is the top choice of every women and girl when it comes to buying footwear. It has more than 100 outlets operating across the Pakistan. Stylo is famous for providing a variety of superbly made trending footwear, handbags, clutches and other fashion accessories.

Maria B: Maria B is one of the most talented and demanding fashion designers of Pakistan.

In 1999, she started her journey of introducing new fashion trend for women. Maria B is particularly famous for designing casual wear & evening wear for women. Moreover, she has the edge of representing her brand in Paris, Italy, Milan and other countries, which is a proud moment for Pakistan.

Sana Safinaz: Sana Safinaz is the joint venture of two talented fashion designers. Both of these designers have been making their efforts in the line of women fashion since 1989.

Sana Safinaz is famous for designing eastern wear with a western touch and it perfectly suits to modern women of Pakistan.

Khaadi: Khaadi was launched back in 1998 by introducing hand-woven kurtas. With its launched, it became quite famous for its impressive embroidery designs, which reflected our traditional wear with a modern look.

For competing with other fashion brands of Pakistan, Khaadi has also stepped into developing fragrances and jewelry collection for females.

Pareesa: Pareesa is new sensational women fashion brand, which is introduced by well- renowned house of fashion ChenOne. By sensing the demand for lawn collections in women, ChenOne decided to launch its exclusive lawn collection for women.

Pareesa offers both luxury and comfort in its lawn collection to all women who wear it.

Top smartphone brands in Pakistan

Since the rollout of 3G and 4G technology in 2014, the mobile phone and MBB adoption in Pakistan has increased rapidly which created a huge demand for smartphones. IDC’s report of first quarterly 2017 showed massive year on year growth of 27.6 percent.

Samsung: Samsung is not just the top smartphone brand in Pakistan, it is the leading brand globally. Back in 1938 the brand started its operations in South Korea and launched its first ever Android smartphone in 2009.

Samsung Galaxy and Note phones are the sleekest looking, innovative, and stylish phones to date. They are expensive but Samsung also has its J series which is affordable and reliable. The hardware, software and camera quality of Samsung phones make it the top smartphone brand in Pakistan.

Apple: After Samsung, Apple is the most popular smartphone brand in Pakistan. Apple iPhones have their own separate identity and iPhone lovers in Pakistan are very loyal towards the brand. IPhone is more like a status symbol in the country. Recently iPhone X has created hype in Pakistan and all over the globe.

Huawei: In the year 1987, Huawei Technologies Co. Ltd. was established in Shenzhen, China. In Pakistan, Huawei is the third biggest brand. Huawei Mate 10 with its Kirin 970 processor inside, and 12MP rear and 20 MP front Leica cameras are one of the best releases by Huawei. Before this Huawei Mate 9, P10 and P10 plus were Huawei’s most prized releases.

Nokia: Nokia is the most famous mobile brand in Pakistan. Some of the phones of Nokia that were not touchscreen are still famous in Pakistan and still purchased.

Nokia 3310 phone, launched in 2000 gained huge popularity in the country. The strength of Nokia lies in its battery and durability. Though Nokia is known for its affordable phones, the recently released Nokia 6 is an upper-mid-range smartphone running on Android OS.

QMobile: QMobile is a Pakistani, Karachi based Electronics Company. In sales perspective, QMobile is the biggest company in Pakistan selling almost one million phones every month. QMobile is known for introducing affordable smartphones in the country.

Lenovo: Lenovo phones are known for their performance and great reviews. In Pakistan, Lenovo is a reputable name, its features, hardware, and software is great. Thus forcing people to buy Lenovo phones

OPPO: It is a Chinese smartphone brand known for its great selfie camera. OPPO F3, F3 Plus phones are extremely famous in Pakistan. The target of OPPO brand in Pakistan is mostly the youngsters and people who love taking selfies.

Pakistan catch up International tech revolution

Pakistan has also managed to catch up with the international tech revolution. Pakistani market mainly comprises of a younger generation who is well-aware of all the modern technological trends. This market segment wants smartphones with 3G and 4G connectivity with all the other latest features at an affordable price.

To use all the latest features and applications, consumers’ are moving towards 4G-enabled handsets; shipments of these devices has grown to 189 percent year on year in first quarter 2017. Due to such encouraging growth trends, many new smartphone brands have entered the Pakistani market over the years. According to IDC, currently, Qmobile continues to dominate the overall smartphones market with 54.9 percent in first quarter 2017, while Samsung came second with a market share of 19.1 percent. Huawei with 6.1 percent, and Oppo with 5.2 percent market share also secured a place in top brands list.

Check Also

Pakistan sees huge expansion in cement industry

Pakistan sees huge expansion in cement industry

PSDP, CPEC with private housing schemes likely to push and growth and development of the …

Leave a Reply