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CSR development and achievements in Pakistan

The incumbent government must play a strategic role in encouraging Corporate Social Responsibility (CSR) in Pakistan. This can be done by creating an environment stable to investment, and by working with the corporate sector for the implementation of community development programs at the primary level.

The private sector, several public sector organizations had also given the significance to the CSR value and now contributing a lot for welfare of country and its people. Both local and international enterprises are paying great attentions on CSR in Pakistan and had developed their CSR departments for effectively implementation of CSR policy by providing shelters, medical aids, food and clothing to the uprooted and needy people.

It is not only the responsibility of the government alone but private sector should also come forward and play pivotal role in economic progress of the country. Pakistan is facing various problems including energy crises and law and order situation. No doubt the present government was working to overcome these problems. The corporate sector must play a due role to contribute lessening the suffering of people.

It is a high time that private companies should adopt CSR policy and start CSR activities.

Besides corporate sector, political parties and NGO’s of the country should also be held responsible regarding CSR which was a basic part for making improvements in the society.

Goals of Unilever Pakistan

According to the Unilever Pakistan’s Sustainable Living Plan, the company has outlined a number of goals to be achieved by the year 2020. It focuses on reducing the environmental impact of products through reduction of greenhouse gases, optimization of water usage and waste management.

Unilever is widely recognized as leaders in developing talent, it is regularly referred as the most preferred employer in the country. Universally Unilever is increasingly drawing talent from its operatives in Pakistan, opening new career. Unilever has not overlooked the expectations of its stakeholders, and realizes its national and moral obligations ever so strongly with a strong sense of corporate social responsibility.

Gai Power Wash’s competitor Surf Excel has always been leading the CSR game. They have a campaign called ‘madad ek ibadat.’ This should take you back to their Ramzan TVC in which the promoted the idea of helping others. Even Surf Excel initiated their own clothes donation campaign. Moreover, they have a ‘Unilever Sustainable Living Plan.’

In a world where climate change is accelerating and water scarcity is becoming an everyday reality for more and more people, they believe that it’s their job to be part of the solution, not the problem. That’s why at Unilever they decided to set out the Unilever Sustainable Living Plan.

Way of life at PTCL

Pakistan Telecommunication Company Limited (PTCL) as a socially aware and responsible entity is determined to do its utmost in furthering worthy causes that contribute to the lives of individuals and help better the standards of society as a whole. Corporate Social Responsibility is a way of life at PTCL which focuses on the areas of health, education, environment and community development.

PTCL holds eco-hike and tree plantation drive to preserve environment. PTCL has held an innovative program for children of PTCL employees, aimed towards nurturing the children to be more responsible, creative and tolerant of differences.

PTCL awarded ‘Best HR Practices in Telecom Sector’ award at the 4th Global HR Excellence Awards 2013 held in Karachi. It has inked an agreement with the Collective Bargaining Agent (CBA), extending numerous financial benefits to the employees, coupled with additional EOBI pension benefits safeguarding their post retirement life.

PTCL physicians and dentists, aided by necessary paramedical staff and ambulance service, are providing the children with OPD cover, updating of medical record, dental examination, blood grouping and screening and emergency services including minor surgical procedures at the medical camp.

Safe blood supply is a challenge worldwide which makes blood donation the most precious of all donations. Unfortunately, Pakistan also appallingly suffers from a lack of blood donors. In lieu of this despondent situation, PTCL conducted a nationwide Blood Donation Drive under its “Razakaar Programme” bringing together 9,726 generous donors from across the country providing thousands of deserving people a chance at survival.

Hosting the largest blood donation campaign of the year PTCL set up 100 camps across the country, extending from Khyber to Mehran, encouraging its employees, their families and community partners to lend an arm.

The campaign of Coca Cola

Pakistan’s humanitarian and social welfare services organization, the Edhi Foundation is looking forward to even larger than ever before public support, for its traditional Ramadan fundraising. For this purpose, the Foundation has partnered with Coca-Cola Pakistan in a multi-faceted fundraising campaign entitled ‘Bottle of Change’ that Coca-Cola will devise and execute across the country.

A key feature of the campaign will be that Coca-Cola will double all donations received during the campaign, up to a limit of Rs25 million, apart from spending a very large sum on a multi-dimensional publicity campaign for this great humanitarian institution. Edhi Foundation has previously always been receiving corporate support in terms of donations in cash and in kind, like ambulances.

Now the Coca-Cola and Edhi Foundation partnership for Ramazan fundraising is going a major step further, directly involving the citizens and exponentially raising the level of support being given to the Foundation.

Coca-Cola Export Corporation Pakistan has been declared a winner at the International SABRE Gold Awards 2016, Asia-Pacific region, in the category of Corporate Social Responsibility, for its project “Women Entrepreneurship Program”. They had collaborated with Kashf Foundation for this campaign. While the list continues it is hard to drop McDonalds. They have acted as visionaries hence; they have a couple of CSR campaigns. A few of those include beautifying parks, litter patrol, walks for cruelty against animals and a home for SOS village.

 

PSO commitments

The Corporate Social Responsibility commitments of Pakistan State Oil (PSO) include focus on four main areas namely: education, healthcare, environment, community development and disaster relief. CSR activities/initiatives must be in line with company’s focus areas and the Company’s mission/vision/business activities.

PSO should improve the economic, social, health and environmental conditions of the community at large where its products and services are available, or the physical environment in which PSO facilities are located. As part of its reporting standards, PSO publishes key facts regarding its focus areas and CSR activities through placement on the corporate website and its social media platforms. Activities regarding CSR activities in the relevant fiscal years are outlined in the company’s annual financial reports.

MCB’s leading role

MCB Bank Limited holds an approved Corporate Social Responsibility policy by the Board that shows Bank’s commitment to serve the community. The Bank is one of the market leaders in the banking sector where it understands its responsibility towards the national economy.

The strategy at the Bank has always been to safeguard the interest of both its internal and external stakeholders by strictly adhering to regulations and principles of good governance. The Bank is always active in carrying out community services under its different programs.

It has so far accomplished numerous projects and services in the areas of education, health, environment, sports, social awareness, promotion of culture and welfare of charitable organizations keeping in view the greater interest of its employees and its customers.

CSR at MCB Bank has continuously geared up its capabilities in order to act as an adequate point of convergence for the design and implementation of specific initiatives intended to further its engagement with the society and its people. These initiatives have also been appreciated and recognized by entities such as Pakistan Centre of Philanthropy.

MCB Bank believes in nurturing the talent of the individuals of the communities in which it operates. By initiating numerous projects and services that facilitate in a socially responsible way, MCB Bank ensures sustainability of the greater environment and social well-being of its employees. The Bank adheres to several key principles that accredit it as an institution. It is committed to creating a better work place and provides a cleaner environment through various initiatives for the good of the community at large.

MCB Bank believes in inculcating a culture of excellence, good governance, transparency, integrity and accountability through commitment to prioritize controls and compliance, thereby ensuring all activities is carried out in accordance with the prevailing regulations.

In addition to covering the technical side, MCB Bank has a well-defined Code of Ethics and Conduct policy, a mandatory document that acts as a guideline for employees while performing their duties. MCB Bank holds an approved “Corporate Social Responsibility Policy” by the Board that shows Bank’s commitment to serve the community.

MCB Bank is one of the market leaders in the banking sector where it understands its responsibility towards the national economy. The strategy at the Bank has always been to safeguard the interest of both its internal and external stakeholders by strictly adhering to regulations and principles of good governance.

The Bank is always active in carrying out community services under its different programs. It has so far accomplished numerous projects and services in the areas of education, health, environment, sports, social awareness, promotion of culture and welfare of charitable organizations keeping in view the greater interest of its employees and its customers.

The Bank holds an approved Corporate Social Responsibility Policy. CSR at MCB Bank has continuously geared up its capabilities in order to act as an adequate point of convergence for the design and implementation of specific initiatives intended to further its engagement with the society and its people. These initiatives have also been appreciated and recognized by entities such as Pakistan Centre of Philanthropy.

MCB Bank believes in nurturing the talent of the individuals of the communities in which it operates. By initiating numerous projects and services that facilitate in a socially responsible way, MCB Bank ensures sustainability of the greater environment and social well-being of its employees.

The Bank adheres to several key principles that accredit it as an institution. It is committed to creating a better work place and provides a cleaner environment through various initiatives for the good of the community at large.

MCB Bank believes in inculcating a culture of excellence, good governance, transparency, integrity and accountability through commitment to prioritize controls and compliance, thereby ensuring all activities is carried out in accordance with the prevailing regulations. In addition to covering the technical side, MCB Bank has a well-defined Code of Ethics and Conduct policy, a mandatory document that acts as a guideline for employees while performing their duties.

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