Interview with Sheikh Nisar Ahmed ParchamWalay – Managing Director, VIP FLAGS
Sheikh Nisar Ahmed ParchamWalay was born in Delhi, India in August 1947. He completed graduation in 1965 and migrated to Pakistan in 1967 with no money in hand. He started his business first by taking experience in a textile mill and after two years, he was able to start his own factory initially with 4 power looms and then gradually increased number of looms and production in cloth industry. In 1985, he set up his company named VIP FLAGS and started his flag business. At that time in Pakistan, the flags were made with hands and star and crescent of Pakistan flag were made by stitching and there was no concept of printed flags.VIP FLAGS started the production of printed flags with no-joint in green and white part and first time printed crescent and star in the local market. That brought about a big boom in flag market and from that time VIP FLAGS has become the biggest flag manufacturer in Pakistan. In 2004,VIP FLAGS broke the Guinness Record for the largest flag of the world. The previous record was made by America for 12 years. The American super flag was 1,25,000 sq. feet in size, VIP FLAGS broke that record with the margin of 50,000 sq. feet and their flag size was 1,73,400 sq. feet. That record was recognized by the Guinness team and it was added in 2004 Guinness Book. In 2006 VIP FLAGS made the biggest flying flag of Saudi Arabia measuring 6000 sq. feet mounted on 100 meter tall pole in Riyadh city. In 2008, VIP FLAGS made the biggest flag of Afghanistan measuring 2,50,000 sq. feet, ordered by MTN Afghanistan. It doesn’t end here, still VIP FLAGS is making big flags and all the big flag poles in Pakistan carrying flags are made by VIP FLAGS and it is an honor for the company that whoever wants good quality flags or big size flags they always contact VIP FLAGS.
PAGE: HOW MANY FLAGS ARE MANUFACTURED EVERY YEAR AND WHAT IS THE COST AND PRICE AND KINDLY TELL US ABOUT THE SALE OF FLAGS?
SHEIKH NISAR AHMED PARCHAMWALAY: Unfortunately, nobody can tell exact figures but it seems that during past 8 to 10 years, there is a big business activity. We as big manufacturer can give you our experience. We start our production of Pakistan flag in January for August sale. It starts from yarn to finished products. We try to complete all the production by 30th June and from 1st July, we completely focus on sales. Also every year this is our practice to introduce at least one new product in local market. Currently, we are producing 120 items related to flags and accessories. The range includes in printed flags sizes from 6″ x 4″ upto 6 feet x 12 feet in different fabrics. Also there is a big variety of Hand Flags in different sizes and qualities. Car Flags, Motorcycle Flags, Table Flags, Indoor Flags, Big Flags for buildings and outdoor flags are also available in different qualities. There is a big variety of badges can be seen in our production list.
T-shirts, Polo shirts and caps of different styles with head bands and hand bands are also produced in our factory. Our success in market is based on our quality and prices. We always try to introduce our product for all segments of the society. There is a 5 rupee flag as well as 500,000 rupee flag available as per requirement. Usually, we deal in big quantities but our moto is not to send any customer empty hand. That is why we take every order from customers.
PAGE: KINDLY GIVE DETAILS ABOUT THE SPIRIT OF CELEBRATION NOW AND 70 YEARS AGO:
SHEIKH NISAR AHMED PARCHAMWALAY: This is a very good question. My age is almost same as Pakistan. I have seen all 14thAugust celebrations since 1965. In 1971, after the fall of Dhaka there was a need for nation to celebrate any occasion in the name of country to get the new spirit and feelings of enthusiasm for the people of Pakistan. So it started from there and gradually the celebrations increased. In the tenure of Zia-ul-Haq, government started the celebrations at the national level and after that every year people started spending the whole day celebrating Jashn-e-Azadi throughout the country.
PAGE: YOUR VIEWS ON THE PROGRESS OF PAKISTAN:
SHEIKH NISAR AHMED PARCHAMWALAY: The future of Pakistan is definitely going to be something which we are going to shape it. The situation of Pakistan is critical but it can be changed from crucial and critical to beautiful and bright. A lot of people see Pakistan as a land of disasters and catastrophes but Pakistan is much more beautiful than what we think. We are the land of customs and traditions. Pakistan’s future can be bright easily. What we really need to do is to focus on what Pakistan lacks. One thing that I really want to state and make the world clear through this interview is that one can individually change the situation of Pakistan too. It is not just the government that can change the situation of the state. I do agree that government plays a big role but we as an individual should also at least try to change the things for our country.