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Ufone keeping its customers stay ahead in fast telecom advancement

Pak Telecom Mobile Limited (PTML) is a wholly-owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) that started its operations in January 2001 under the brand name ‘Ufone’. As a result of PTCL’s privatization, Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006. Ufone currently caters for International Roaming to more than 288 live operators in more than 160 countries. As the world of telecommunications advances, Ufone promises its customers to stay ahead, developing and evolving, to go beyond their expectations.

Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most.

Along with the claim of lowest call rates, clear sound and best network, Ufone offers its customers simplified tariffs with no hidden charges. With a strong and uniquely humorous communication direction that has now become Ufone’s signature across all advertising media, Ufone gives its customers many reasons to smile.

This customer focus and best offering has allowed Ufone has built a subscriber base of over 24 million in less than a decade. Ufone has network coverage in 10,000 locations and across all major highways of Pakistan.

Ufone also offers Pakistan’s fastest growing 3G network and BlackBerry Roaming coverage available with more than 200 Live Operators across 122 countries.

Ufone has also become a focused and intensive leader in VAS, constantly introducing innovative services, which have been the first of their kind in the Pakistani cellular industry.

To be the best cellular option and in order to evolve with customers and to keep pace with their needs, Ufone rejuvenated and revamped its image by changing its visual identity. Ufone understand the value of words and the need to communicate effectively and efficiently at all levels of society.

Ufone has always had an edge above the rest due to its unique line of products and unrivaled offers it devises for its customers.

Ufone is happy to share the news of its win at the prestigious GSMA Mobile Congress 2016 in the Connect Life Awards category for founding the GSMA mobile connect service in Pakistan.

This is Ufone’s first GSMA Mobile Award, and Ufone has also been shortlisted for 2 more GSMA awards this year.

By winning the GSMA Global Mobile Award 2016, Ufone has once again proven that it is undoubtedly Pakistan’s most innovative telecommunication network, with a vision that brings the world within our customers’ reach.


Ufone commits to being a customer centric organization, through an effective quality management system focusing on continuous improvement towards service excellence by actively engaging the stakeholders within a regulatory compliant environment which is in line with the strategic objectives and business strategy.

Ufone shall ensure that customers are always aware of our products and offers while these offers are communicated transparently with a clear call to action in accordance with the provisions of sub regulation (ii) of regulation 3 of Telecom Consumer Protection Regulations 2009 as amended from time to time.

Ufone is committed to providing fast and efficient resolution of complaints. Ufone believes in responding to customer against every nature of complaint,, including but not limited to misuse of services, quality of services, illegal practices, poor services, provision of services, misleading statements, non-provision of services, mobile number portability related complaints provided under regulation 11 of Telecom Consumer Protection Regulations 2009 as amended from time to time, in an efficient and effective manner.

Our Internal Audit department has attained the status of “Quality Certified” by the Institute of Internal Auditors (IIA), the global body that sets the International professional practices framework for Internal auditing. With this, Ufone has become the First Company in Pakistan to earn this prestigious certification from IIA itself under their external quality assessment program.

Obtaining the highest rating of “General Conformance” with IIA standards is a significant achievement in itself, however, being rated amongst top 5 percentile internal audit functions globally is an exceptional feat, which our Internal Audit team has accomplished.

Out of the 18 entries submitted by all 5 telecommunications companies in Pakistan the top 3 shortlisted entries were all from Ufone. This marks Ufone’s second PAS win in the past few years.

Voice Quality is a fan favorite as it promotes Ufone’s impeccable network quality and crystal-clear voice services in a hilarious manner; the sheer appeal of this commercial set a new precedent for humor in the industry that has not been matched since.

Ufone has always been proud of its quality network, that offers customers with clear voice and instant connectivity.

Wherever you are in Pakistan, you can be assured that you can speak on the phone without any interruption or droppage.


The UPaisa Debit Card works at ATMs and retail outlets, backed by the large network of 1-Link ATMs and Unionpay card accepting machines.

This translates into unlimited convenience for you, and you no longer have a need for a traditional bank account as you can use your UPaisa Debit Card for a variety of transactions, from buying groceries and fuel and so much more.

It doesn’t stop there, because the UPaisa Debit Card also lets you avail discounts at some of the major brands in Pakistan.

Ufone are proud to announce the launch and exceptional market reception of UPaisa, the most complete mobile financial service of its kind in the country, with regards to, both, functionality and infrastructure.

Boasting a stellar portfolio in terms of mobile account, money transfer and bill payment facilities, serviced by more than 23,000 UPaisa retailers standing ready to service our customers and provide them with facilities such as:

– CNIC-to-CNIC, Account to Account as well as Account to CNIC money transfers
– Over the counter Utility Bill Payment
– Balance Top-Up Service


UPaisa’s mobile account functions just like a normal bank account, however it has the added advantage that it can be used anytime anywhere.

You may get your own mobile account by going to any Ufone Sales and Service Centers, Ufone Franchise or UBank branch.

UPaisa’s Mobile Account is fast, secure, convenient and innovative. It is the solution to all your banking needs.

Bill Payment: You can also pay utility bills over the counter at UPaisa shops operating all over Pakistan to serve you without any additional charges with all the ease and security which you desire.

Money Transfer: Wherever you are or whichever mobile connection you have, UPaisa enables you to send or receive money with utmost ease and security and no registration is required.

With the amazing response the service has received so far in the market, customers are already taking advantage of the services UPaisa provides all over the country.


Ufone as an organization is always at the helm of making your lives equipped with the best in class services and offers, as well as the most advanced and innovative solutions.

For the first time in Pakistan, Ufone proudly brings you Foran Foreign Transfer – a one of its kind branchless banking initiative in collaboration with Summit Bank.

Your friends and family can now send U money from anywhere in the world using Western Union, Xpress Money and Summit Bank’s own product Amanat Cash and you can collect it in Pak Rupees from any of our numerous authorized outlets, customer service center and franchises.

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