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Zafar securities: A most important brokerage house of PSX

Zafar Securities (Pvt) Limited (ZSL) was incorporated on 28th June, 1999 under the Companies Ordinance, 1984 of Pakistan Stock Exchange.

Syed Asim Zafar, Chairman ZSL, is a Nuclear Engineer from USA and has done his Masters in Human Resource Management. He has a vast experience in running and successfully managing a brokerage house. He started as an agent in 1989 with the membership of Mrs. Tasneem Zafar and in 1992 he acquired this membership in his own name.

In 1995, Lahore Stock Exchange (LSE) did away with the “Open out Cry” method of trading and adopted a computerized trading module prepared by a team of brokers lead by Mr. Asim Zafar in brokerage houses in Lahore.

The software package developed also included Carry Over Trade (COT) and Negotiated Trade, which were unique and had been specifically evolved in our sub-continent.

In 1999, Zafar Securities Ltd became a corporate member of Lahore Stock Exchange Ltd (PSX). ZSL acquired the corporate membership of National Commodity Exchange Ltd, now Pakistan Mercantile Exchange Ltd (PMEX).

In 2003, ZSL was the first brokerage house in Punjab to start on-line trading which gave its clients the opportunity to online trading and make their own decisions without any dependence on brokerage houses or traders. It became the first brokerage house in Pakistan to simultaneously offer its clients two trading platforms i.e. Karachi Stock Exchange trading floor and the Lahore trading floor.

ZSL has served more than 12,000 individuals as well as institutional clients through branches in Lahore, Islamabad, Faisalabad and Jhang.

Clients are spread all over the world and are trading online while sitting in the comfort of their environment. At present, ZSL has four branches – three in Lahore and one in Faisalabad.

One more branch is opening soon in Karachi. Zafar Securities deals in all shares listed on the Pakistan Stock Exchange and commodities listed on the PMEX.


ZSL is one of the leading brokerage houses of Pakistan Stock Exchange (PSX). Client Executives have a one-on-one interaction with clients and give them professional advice in line with their financial goals. So, clients can trade with using our online trading terminals and automated trading and settlement system. ZSL has launched its new BOS trading terminal. It keeps connected 24/7 to your account with ZSL. It is a user-friendly terminal with comprehensive and efficient trading tools.

ZSL clients receive online confirmation via e-mail and SMS as soon as a trade is executed. Research team prepares reports on different listed companies based on analyses of their technical and fundamental data. They use state-of-the-art charting software for technical and graphical analysis along with supporting data in online trades. They are also providing following services:

– Online Website Chat Support
– Daily Email Updates
– Daily Whatsapp Updates
– Facebook Updates
– Daily Trading Tips
– Market Information via SMS Alerts


Commodities are an emerging market with huge potential to make financial gains. ZSL is a universal member of PMEX and deals in commodities listed on the PMEX like crude oil, gold, silver, palm oil, wheat, sugar and rice. Offer clients expert advice and personalized guidance to invest in the commodity market according to their individual needs. Give them an opportunity to online commodity trading and this helps them diversify their investment portfolios. Investing in commodities also allows them to hedge against inflation, and economic and social risks.


BOS Trading Terminal is designed so that clients are able to place online trading orders, watch the PSX stock market live, and view their portfolio. The clients have a greatly improved accessibility of the stock market and are able to draw maximum benefit from online trading by reducing their risk in a volatile market. The features of its include:

– Web Based Trading/Encryption & Authentication
– Security
– Real Time Market view and Graphs
– Order Placement and Portfolio
– Price Alerts
– Symbol Listing
– Trade Confirmations
– SMS Alerts/Company announcements

All the conversation between Trading Terminal and BackConnect Servers are authenticated and encrypted, using the Standard SSL producers. The user information and orders cannot be hacked. One can open your Demo Account for trading and see how it works.

BOS Trading Terminal trades through PSX gateway, empowering clients to execute end-to-end risk-free trading and experience truly live setting in a geographically independent and a secure environment. Such a trading model was previously seen in advanced markets only. Now, clients of Zafar Securities can trade on any floor of Pakistan Stock Exchange and avail the opportunity of making the correct decision based on the best market information available, sitting on their personal computer or from their smart phones. They can experience the true power of trading themselves. Client access is through a rich and secure Internet-based terminal that provides real time graphs and market data views, order and portfolio management screens.


Zafar Securities offers financial research portal for clients’ services in the share and commodity markets. Also provide following services:

– PSX Market Summary.
– KSE 100 Indices.
– Company Announcements.
– Forex Market.
– Commodities Market.
– Global Market Graphs and many more.

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