Pakistan’s leading high street brand and winner of countless Lux Style Awards, Khaadi is the most quintessentially the country’s brand.
Khaadi opened its doors back during 1998 with hand woven fabric, its signature lawn was a much later induction but one that was wholeheartedly embraced by all lawn fanatics. While Khaadi has been rising from strength to strength, this year’s lawn collection left the company a tad bit underwhelmed.
Khaadi, which means hand-woven, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still utilizing hand-woven fabrics on select products.
The company defines its lines as concepts and primarily had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the eras, the company has launched a number of new concepts counting Kids (for 2-12 year olds), Khaas (featuring exclusive and limited-edition pieces), accessories (jewellery, stoles and handbags) and home (featuring furniture, bedding and bath items).
No doubt, Khaadi lawn is one of the most refined lawns available in the country. Its quality is impeccable. It is light, breezy and soft and at the same time doesn’t cling to the body. The best thing about Khaadi lawn is that it manages to take customers through the day without wrinkling out horribly. It’s durable and can hold its own while being breathable in the scorching summer heat.
The company has always been one of the most-anticipated Khaadi lawns of the year and the price range is what pushes women into frenzy, year after year.
The only thing that takes away from Khaadi’s wow factor is how common the prints become. The management has mentioned that the volumes are high and given the popularity, there is a 90 percent chance that customers would bump into another woman wearing the same print as customers, one day or the other.
During 2010, Khaadi entered into the global arena through exporting to numerous regions. The online store was introduced in the country in 2014 and it is in the company’s policy to open outlets internationally.
Presently, Khaadi has taken a 2,281 sq ft unit at intu Trafford Centre, after being advised by global real estate advisors Colliers International.
Khaadi continues on its aggressive expansion policy by opening several retail stores in smaller cities of the country. In order to further grow and expand the business in a sustainable manner, the company has corporatized its business and for this purpose have setup Khaadi (SMC – Private) Limited (formally K-Clothing (SMC – Private) Limited) with effect from 1 May 2016.
The present Government of Pakistan has announced a package of incentives valuing Rs180 billion after a meeting with top exporters.
Textile make up more than half of Pakistan’s exports, but it has lost ground to South Asian neighbors in recent years, hurt by chronic energy crisis and under investment in machinery.
The Finance Ministry proclaimed that the customs duty and sales tax on import of cotton had been abolished, with a sales tax on imports of textile machinery scrapped.
Major commodities of exports during December, 2016 were bedwear (Rs17,610 million), cotton cloth (Rs15,930 million), readymade garments (Rs22,111 million), knitwear (Rs21,339 million), cotton yarn (Rs10,952 million), towels (Rs6,513 million) and madeup articles (excl. towels & bedwear) (Rs6,134 million).
Declining exports have become a main concern for the government at a time when remittances from abroad are also declining, potentially putting pressure on the currency. Improved security across Pakistan is also more likely to attract foreign customers and financiers to the textile industry.
Textile is the most important manufacturing sector of Pakistan and has the longest production chain. Textile industry negatively was affected by electricity crisis and interest rate. This industry can once again be brought back on attractive track if government takes serious measures in removing the electricity crisis and normalizing the supply of electricity to the textile industry for rising the textile growth of Pakistan.
The present government has constantly been investing in energy sector to enhance its key textile industry.
EXPORT OF PAKISTAN TEXTILES (US$ Millions)
Cotton & Cotton textiles
Wool & woolen textiles
Textile as % of Exports